WANDA DIGITAL | 2013/01/09
Grouek and Wanda are proud to announce the launch of Wanda Digital, the integrated digital production house
IF YOU WANT TO CHAT WITH US,
whether it is business or more fun stuff,
please just drop us a line at :
IF YOU'D LIKE TO JOIN IN,
please explain why along with your portfolio at :
+33 (0) 1 43 57 56 37
7, rue Oberkampf 75011 PARIS / FRANCE
Main alley, building E, 1st floor.
MY PEOPLE'S CHOICE
GET ONE MILLION ADVICES BEFORE CHOOSING YOUR GLASSES
You need help to choose your next glasses? Simply ask the whole web what it thinks. This innovative campaign imagined by the Buzzman agency combined a virtual glasses testing module, together with a massive stunt display in Paris featuring on site voting devices, as well as live video streaming, dynamically generated banners, and a great deal of head scratching! The campaign attracted tens of thousands of users who were eventually seamlessly redirected to the Optic 2000 online shop with a discount on the glasses the audience had recommended.
From the web to the real world, and back
One of the many twists of this project was the live event to integrate in the overall interaction process. To allow people around the physical stunt to take part to the experience, we had to plan, design and test a complex data processing pipe that would set rules of screen display among the various possible contribution sources.